ÇÖZÜMLERİMİZ
ÇALIŞMALARIMIZ
Dünyanın en tanınmış markalarını destekliyoruz.
5.200
Every month, we reach over 5,200 gas station markets.
200
We manage the daily food supply for over 200 restaurants.
Sales
We manage the sales of the world’s most renowned brands.
Customer's Comment
As Shell Turkey, we have reached our 1000th Shell Select market in 81 provinces since beginning our journey in 2013. Küresel, who embarked on this journey with us 10 years ago, has become one of our key solution partners in the non-fuel retail sector where Shell leads the industry. Here’s to many more successful years together!
Onur Uzdil
|
Director of Non-Fuel Revenues
Shell
Shell Turkiye was seeking a more centralized and controlled logistics solution for managing the food and non-food products sold at its gas station convenience stores. With two types of stations, those directly controlled by Shell and those operated by franchisees, the product procurement processes for the stores had become fragmented. Previously, Shell had left product sourcing to individual stations, which led to challenges in maintaining consistent product quality and standards, as well as difficulties in negotiating high-volume contracts with suppliers. Shell needed to centralize its supply chain to achieve cost advantages and ensure quality control across its store offerings. Additionally, standardizing and streamlining the distribution processes was a key requirement for greater efficiency.
Customer Challenges
Shell Turkiye was seeking a more centralized and controlled logistics solution for managing the food and non-food products sold at its gas station convenience stores. With two types of stations, those directly controlled by Shell and those operated by franchisees, the product procurement processes for the stores had become fragmented. Previously, Shell had left product sourcing to individual stations, which led to challenges in maintaining consistent product quality and standards, as well as difficulties in negotiating high-volume contracts with suppliers. Shell needed to centralize its supply chain to achieve cost advantages and ensure quality control across its store offerings. Additionally, standardizing and streamlining the distribution processes was a key requirement for greater efficiency.
Küresel Approach
Küresel's Global Supply Chain and Trade company optimized the supply chain for Shell Turkey by centralizing product quality control and management. Fast-moving consumer goods (FMCG) and vehicle maintenance products sold at Shell stations were consolidated in a central warehouse, ensuring the products met quality standards while enabling high-volume agreements through centralized procurement processes, resulting in cost advantages. Küresel established a distribution network that ensured timely and complete delivery of products to the 1,186 stations controlled by Shell Turkey. These processes, managed through Kurenet and Panorama systems, achieved a 99% on-time delivery performance with over 50,000 delivery orders per year. This integrated logistics solution allowed Shell Turkey to fully control the management of its station markets, improving operational efficiency and guaranteeing product quality.
Solutions Implemented
1
Distribution Network
We manage a wide distribution network, reaching 1,186 stations every month.
2
Operations
Managing 50,000 delivery orders annually, we efficiently handle operations with an average of 20 product items per order.
3
Logistics
We serve the needs of Shell markets by ensuring timely delivery to 1,186 stations. Order management is handled through our in-house software, Kürenet.
4
Fast-Moving Consumer Goods
We manage the supply chain for fast-moving consumer goods, vehicle maintenance, and deli2go products with purchasing and inventory management of approximately 1,000 different product varieties.
5
On-Time Delivery
We ensure a 99% on-time delivery performance, guaranteeing products reach Shell markets on schedule.
Customer's Comment
The collaboration we established with Küresel/Netlog as the exclusive distributor for Starbucks RTD's launch in Turkey in 2017 has played a critical role in the growth of our brand. Their exceptional market access strategies and logistics expertise have greatly contributed to the development of our brand. We especially thank them for their investments in our shared success, trust, transparency, and professionalism. We look forward to further developing this dynamic collaboration and welcoming future innovations together.
Jonathan Tei Bergfeld
|
Senior Commercial Manager
Starbucks
Starbucks Ready-to-Drink (RTD) beverages offer the Starbucks experience anytime, anywhere with a convenient line of cold, ready-to-drink coffee. This collection includes popular Starbucks items such as bottled Frappuccinos, iced coffees, and cold brews. Available in supermarkets, convenience stores, and other retail locations, Starbucks RTD beverages are crafted to deliver the high quality and flavor expected from Starbucks cafes, now in a portable, ready-to-enjoy format.
Customer Challenges
As Starbucks prepared to introduce its Ready-to-Drink (RTD) products to the Turkish market for the first time, the company sought a reliable and experienced partner. To establish a strong presence in Turkey and effectively distribute Starbucks RTD products to retail locations, they needed a robust distribution and supply chain management solution. Ensuring that these products reached consumers fresh and reliably, efficiently managing broad sales channels, and positioning the brand accurately in Turkey were all critical priorities for Starbucks.
Küresel Approach
As Küresel Tedarik ve Ticaret, we successfully took on all distribution processes by facilitating the entry of Starbucks RTD (Ready-to-Drink) products into Turkey. During the entry process of Starbucks RTD into Turkey, we managed the importation of products from Denmark and customs procedures, ensuring a smooth market entry.
By overseeing both logistics operations and sales and marketing processes, we handled the distribution of Starbucks RTD products to retail locations across Turkey. We ensured that cold chain requirements were met, maintaining the quality and freshness of the products, guaranteeing Starbucks RTD's availability at all times.
Through locally tailored marketing and sales strategies, Starbucks RTD products quickly established their position in the Turkish market, reaching a broad customer base. These integrated solutions provided by us contributed significantly to Starbucks RTD's secure position in the Turkish market and operational success.
Solutions Implemented
1
Stock Management
We manage 13 SKUs of Starbucks Ready-to-Drink (RTD) products and ensure their distribution across Turkey.
2
Distribution Network
Through 30 sub-distributors, we manage a wide distribution network, reaching over 5,000 sales points across Turkey.
3
Operations
We began operations in 2017 and have been efficiently distributing 6 million units annually since then.
4
Brand Management
We handle the brand management of Starbucks RTD in Turkey, successfully executing promotional events, launches, and digital media campaigns, strengthening the brand’s presence in the market.
5
Logistics Infrastructure
We provide a robust logistics infrastructure to efficiently manage operations at sales points and ensure products are always accessible.
Customer's Comment
"Küresel has become an indispensable logistics partner for Dream Restaurants. The customized and efficient solutions they provide at every stage of our operations play a critical role in our success. From managing the complexities of our supply chain to ensuring timely delivery to all our locations, Küresel consistently exceeds our expectations. Thanks to this partnership, we can focus on delivering the best dining experience to our customers, knowing that our logistics processes are in reliable hands."
Umut Özkanca
|
Vice Chairman of the Board
D-ream
Dream Restaurant Entertainment and Management is a group renowned for its luxury restaurants and hotels, offering exceptional and captivating dining experiences by blending culinary innovation with outstanding service. Each restaurant under the Dream brand is designed to present a unique atmosphere that merges high-quality, globally inspired flavors with a modern aesthetic.
Customer Challenges
Dream sought a more efficient and centralized solution for managing the supply chain of its luxury restaurants. Due to the unique concepts and varying culinary needs of each restaurant, managing the supply processes had become complex. Delivering high-quality, globally inspired dishes required full traceability and rigorous quality control within the supply chain. With restaurants located in central areas, timely and flawless delivery of materials was essential. Dream needed a reliable supply and distribution partner to streamline its operational processes and uphold the highest kitchen standards.
Küresel Approach
Küresel’s Global Supply and Trade division provided Dream Group with an integrated solution tailored to the diverse supply needs across its restaurant portfolio. For Dream’s varied restaurant concepts, food and non-food items were consolidated at a central location, streamlining quality control processes. Through Küresel’s centralized storage and distribution services, Dream Group achieved traceable and standardized supply processes. On-time delivery to restaurants supported operational excellence, ensuring consistent quality for both local and international guests. These integrated solutions from Küresel safeguarded the continuity of Dream Group's high-quality dining experiences.
Solutions Implemented
1
Operations
We manage the operations of 110 restaurants, 30 different brands, and in 9 cities, providing comprehensive logistics services to the diverse range of Dream Group's restaurants.
2
Inventory Management
We successfully manage the entire supply chain for 549 SKUs, from temperature-controlled food products to non-food items, guaranteeing the quality and traceability of each product.
3
Seamless Logistics
We provide regular order fulfillment services twice a week to restaurants, ensuring uninterrupted operational processes.
4
Digital Solutions
We manage order processes through a special ordering system, offering advanced digital solutions to ensure seamless and efficient operations.
5
On-time Delivery
With a 99% on-time delivery performance, we guarantee that products reach Dream Group's locations precisely on time.
Our Work
We support some of the world's most recognized brands.
A business model that simplifies complicated supply chain process to a sustainable and trackable business model...
